The always-excellent Baton Rouge Business Report’s on-line edition,, reports that the appearance of TraceSecurity, a Baton Rouge firm, on CNN translated into a big boost in revenue.

“What’s an appearance on CNN worth to a company? Pete Stewart of TraceSecurity estimates the value at $400,000 in revenue. The Baton Rouge-based firm run by Stewart has been cited in national newspapers as an Internet security expert. CNN’s “NewsNight with Aaron Brown” last evening featured the head of technology for the firm, which is located in the Louisiana Technology Park and has an office in San Diego. Stewart said this morning the company’s phones were ringing off the hook with inquires from potential clients, and TraceSecurity had recieved 15 e-mails as well. Based on early results, he expects the leads to generate $300,000 to $400,000 in revenue in coming weeks.”

Here is a link to TraceSecurity’s nifty home page,

Here’s a link to a 6/2/05 article in the Baton Rouge Advocate about the cutting-edge work TraceSecurity does, and its enormous potential for expansion.